In the densely populated slums of Mohan Nagar, Pimpri Chinchwad Municipal Corporation (PCMC), the health of underprivileged children faced numerous challenges. Limited access to healthcare, coupled with the lack of awareness and resources, created a breeding ground for preventable diseases. However, the scenario took a positive turn with the intervention of Accredited Social Health Activist (ASHA), Minakshi, who acted as a catalyst in the vaccination drive for influenza among the vulnerable population organized by Jivika Healthcare with the CSR support from Zebra Technologies in association with Unted Way Bengaluru.

Minakshi, an ASHA with a deep commitment to community well-being, recognized the urgent need for influenza vaccination in Mohan Nagar. Leveraging her extensive network within the community, Minakshi became the linchpin of the vaccination initiative. Trust was crucial for the success of the vaccination drive. Minakshi engaged with the community through regular interactions, addressing concerns, and dispelling myths about vaccines. Her presence as a familiar face and trusted healthcare advocate played a pivotal role in gaining the community’s confidence.

Minakshi’s dedication to community mobilization in Mohan Nagar, PCMC, played a pivotal role in the success of the influenza vaccination drive. Her strategic approach, coupled with effective collaboration and awareness campaigns, demonstrated the potential of grassroots efforts in transforming healthcare outcomes in underprivileged communities. The collaboration between Jivika Healthcare, Zebra Technologies, and United Way Bengaluru, with Minakshi as the catalyst, exemplifies the positive impact that corporate social responsibility can have on community health.